We reduce Salesforce shelfware by 18–35% and rebuild your renewal leverage — through monthly, independent license monitoring that turns 12 months of usage data into documented negotiation evidence your account team cannot dismiss.
We have no commercial relationship with Salesforce. We do not resell Salesforce licences, participate in their partner programme, or receive referral fees. Our only revenue comes from our clients — which means our only objective is to reduce your Salesforce spend.
30 minutes. No sales pitch. We'll tell you exactly where your Salesforce estate is losing money and how to recover it before your next renewal.
Salesforce doesn't overcharge in one dramatic event. It overcharges continuously, quietly, and in ways that are easy to miss until the renewal invoice arrives and the number is 30% higher than you planned for.
Licences accumulate through headcount growth, role changes, and project-by-project procurement decisions that no single person tracks end-to-end. Add-ons get purchased to solve immediate problems and forgotten. Editions get upgraded to unlock one feature and never reviewed once the feature is no longer needed. Agentforce and Data Cloud credits get allocated based on vendor projections that routinely overestimate consumption by 40–60%. And all of it compounds.
By the time your renewal team starts the process, they are looking at 12 to 24 months of accumulated waste — and Salesforce's field team has been building the case for an uplift that the usage data doesn't support. The difference between clients who negotiate well and clients who accept the invoice is almost always one thing: documented, independent usage intelligence built month by month, not assembled at the last minute.
Salesforce's maximum discount authority sits with senior leadership and is released in Q4 of their fiscal year (November–January). Enterprises that begin renewal preparation in October achieve materially better outcomes than those who start in February. If your Salesforce contract renews in the next 12–18 months, the window to build the optimization evidence base that will move the number is right now — not at 60 days out.
These are anonymised results from engagements where clients engaged our Continuous Optimization service 12–18 months before renewal. Sectors and transaction sizes have been generalised.
The Continuous Optimization service is structured as a rolling monthly advisory retainer. Each phase builds on the last. By month three, you have a live optimization programme. By month twelve, you have a negotiation-ready evidence base that Salesforce cannot dispute.
Download our Salesforce License Optimization Guide — 42 pages covering SELA mechanics, Agentforce cost control, Data Cloud credit management, and the 8 shelfware patterns we find in 80% of enterprise estates.
Free download. No email gate for the full guide. Or leave your details for the annotated version with benchmarks.
Continuous optimization is most effective when combined with structured renewal negotiation and license position benchmarking.
The information asymmetry in enterprise Salesforce contracts is not accidental. Salesforce's licensing model is deliberately complex. Editions blur into each other. Add-on entitlements overlap with base functionality. Agentforce conversation pricing varies by use case in ways that are not clearly documented. Data Cloud credits are consumed by Agentforce in ratios that are not disclosed until the bill arrives. SELA minimums ratchet upward through auto-escalation clauses that look innocuous when signed and become expensive after year three.
Your Salesforce account team has managed hundreds of contracts at your contract size. They know which usage patterns trigger true-ups. They know which edition upgrades are sticky. They know how to frame the renewal conversation to maximize the outcome for Salesforce. Your internal team manages one Salesforce contract every three years. That is a structural disadvantage — and the only way to close it is independent expertise that has been on both sides of this table.
If your contract includes Agentforce credits purchased before the March 2025 pricing revision, you may be paying for a consumption model that no longer maps to how Agentforce actually bills. The shift from per-conversation to credit-based pricing — with Data Cloud credits consumed as a prerequisite — caught hundreds of enterprises with over-allocated positions that Salesforce will not proactively correct. We identify and document this exposure in our onboarding assessment for every new client.
42 pages covering SELA mechanics, Agentforce credit management, Data Cloud billing, edition right-sizing, the 8 shelfware patterns we find in 80% of enterprise estates, and the renewal preparation timeline that moves the number. Written by former Salesforce insiders. Used by CIOs and CPOs across 40 countries.
Download the Salesforce Optimization Guide →Or explore the Salesforce Knowledge Hub — 200+ articles on licensing, renewal strategy, and contract mechanics.
30 minutes with a former Salesforce insider who has managed 500+ enterprise engagements. We will review your current estate, identify your top three optimization priorities, and tell you what a realistic renewal outcome looks like for your contract size and sector.
No commitment. No sales pitch. 30 minutes with a former Salesforce insider who has managed 500+ enterprise engagements.
We work exclusively for buyers — never for Salesforce.